The Ultimate Pre-Launch Checklist for Your Mobile Application
The launch of a mobile application is an exhilarating experience, but it is also one that comes with high stakes. With millions of mobile applications being sold in Apple App Store and Google Play Store, the consumers have no tolerance for buggy applications or slow performing mobile applications. One bad launch could spell doom as a flood of 1-star ratings will follow leaving you to bear permanent scars on the image of your brand and ranking. This requires you to follow a pre-launch checklist thoroughly.
1\. Extensive QA and Beta Testing
Don’t ever presume your app to be good just because it works well on your desktop computer. You need to test it thoroughly on different physical devices with different screen resolutions, different operating systems, and varying network connections.
Beta test your application using services like TestFlight (for iOS) and testing tracks of Google Play Console (for Android).
2\. App Store Optimization (ASO)
Like any search engine, app stores have their own search algorithm. Make sure that the app is found by optimizing its store listing:
Title and Subtitle: Give clear, keyword-filled titles.
Description: Write a descriptive text explaining the app's features and benefits.
Screenshots and Video: Create high-quality screenshots and a video demonstration of the application.
3\. Backend and Database Scalability
What will happen if your app becomes viral? Make sure that the databases, server API, and hosting system can withstand the traffic, and that it is optimized for auto-scaling. Also create CDNs which will cache static information to relieve the server load.
4\. Security and Compliance
To protect your users and to be compliant with app store policies make sure that your app is secure:
Add SSL certificate to all API requests.
Create a Privacy Policy and Terms of Service, stating the type of data collected from users and how it is stored. This is a required step before submitting your app to an app store.
Conclusion
The success of an app launch depends on well-thought-out planning and thorough testing. Here at dotsServices, we make sure to cover all items in this checklist and help our clients successfully submit their application to app stores and launch it.